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DataDot was founded by an entrepreneur with a need to help curb crime
in South Africa.  Vehicle theft and hijackings were on the increase and
the discovery of a tiny microdot with unique identifiers that could
give a vehicle its own DNA seemed a sure thing. A small office was
opened in George in the Western Cape in 2001 but it would take two years
of hard work, sweat and a great deal of persistence and belief in our
product - the DataDot Microdot - before our first client - Avis - forged
ahead and applied microdots to their fleet of vehicles. Not only did
Avis realise a drop in theft, but also an increase in recovery of over
50% in both cases.

This customer success story laid the foundation for microdots in
South Africa and we now are the proud supplier to over 65% of the new
vehicle market with over 4 million vehicles now microdotted with
DataDot. From those early beginnings we have stayed true to our core
values and continue to:

• Maintain high levels of customer service
• Empower our people to reach higher
• Look after the environment
• Look out for our communities
• Lead the industry with integrity and honesty
• Investigate new products and services that aid in the fight against crime in Southern Africa.